About Us

About US

Syarikat Abdul Ghaffar Trading Sdn. Bhd (249491-D). is a uniquely positioned Penang-based company with unsurpassed experience in the import and export of spices, herbs and dry fruits industry in Malaysia. The company successfully celebrates its 69th anniversary this year – 2018

Address

3, Lorong Perindustrian Bukit Minyak 1, Kawasan Perindustrian Bukit Minyak, 14100 Bukit Mertajam, Pulau Pinang

Phone: (+06) 04-507 2786

Email : hello@kurma2u.com

 

Syarikat Abdul Ghaffar is a uniquely positioned Penang-based company with unsurpassed experience in the import and export of spices, herbs and dry fruits industry in Malaysia. The company successfully celebrates its 69th anniversary this year – 2018.

We are the pioneer in the aforementioned industry and our strategy is to build operations into market leader in every route we ply, each with the support of our extensive knowledge and long-standing relationship with our loyal customers

Established in 1949 by Abdul Ghaffar & incorporated in 1992, the company has fearlessly ventured into South East Asia, Singapore, Thailand, Indonesia, Brunei & Philippines.

Our product variety is immense-including dates, raisin, prunes, apricots, pistachios, Arabian delights and diverse Middle East delicacies.

Having sound customers loyalty over the years, SAG has successfully opened its outlets all over Malaysia.

Vision

To be the Brand leader in the dates, dry fruits, nuts and exotic mediterranean foodstuff segment of retail market by 2018.

Mission

 

To refresh the world with the best of dates, dry fruits and nuts through our exotic “Arab Café”, where we blend the recipe of our valued customer’s choice and to lead our own Brand with driving creativity.

History

 

Founded in 1940 by M.Abdul Ghaffar, the company was known as Fathima Traders and located at no.75, Penang Street. The business field was in the region of import and export of commodities such as onions, potatoes, chillies, garlic and spices.​

The world war II marked the change in the company name to M.Abdul Gaffar – official change took place in 1949. Even with its
tremendous success, SAG remained a small family – owned and operated business. The sudden demise of M.Abdul Gaffar in
1961 was a great loss to the family. Nevertheless, the business was carried through by the late M.Abdul Gaffar’s elder brother
M.Abdul Hamid from 1961-1980. Subsequently the unfortunate demise of M.Abdul Hamid in 1980 gave way to the young and
wise entrepreneur A.Abdul Malick (only son of M.Abdul Gaffar) to shoulder the responsibilities and carry through the legacy begun
by his late father. The starting point was changing the company’s name to SAG Trading Sdn. Bhd.​

Currently, we are importing from India, Myanmar, Hong Kong, China, Egypt, Iran and Indonesia. We also export to Local & International Market, mostly around South East Asia. We export Spices and Herbs (Crude Drugs / Raw Medicine). Our rapid selling Spices are Corriander Seed (Rempah), Cumin Seed (Jintan Putih) and Fennel Seed (Jintan Manis). Meanwhile, our on-going and popular product in Herbs include Dry Ginger, Black Cummin and Senna Leaves (Daun Cinamaki).

Our Corporate Objectives

 

Customer Loyalty  
We inspire trust. We focus on customer satisfaction and strive for customer loyalty.
We do not merely satisfy customers BUT we give them an experience of exceptional service worthy of their repeat business with our  company and also referral.

Growth 
We believe that time does not change things. We do! We take risks, we learn, we change, we grow.
Growth is an important objective of our company, so we seize every opportunity that comes our way and make the best out of it. We believe that without chances we would not grow.

Market Leadership 
We say what we do and we do what we say. Our prime focus is our customers.
We lead with ethics, product quality and integrity – in all that we have to give.

Commitment to Employees
We are open and inclusive. Respect for our employees includes listening to their points of view and supporting them when the need arises (both professionally and personally).